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Nike & Adidas

Personal project

A fake AD for a Nike and Adidas collaboration, aiming to transform an everyday item into a powerful visual symbol, capable of communicating energy, culture, and desire.
The image doesn't show the product, but uses the packaging as a symbol to amplify its meaning.

Art Direction

3D Generalist

Visual Identity

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Volumetric di Luca Zecchi
P.IVA 03668480365

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