Saclà

Video identity created for Tuttofood and Milan Cadorna Station.
A project by AD Store, with Art Director Miguel Guercio.

The main challenge was animating the background elements in a way that didn't interfere with the copy or the featured products. My initial approach was to use a particle system, but it didn't provide the level of control I needed. In the end, I developed a custom system that allowed me to precisely control the artistic direction of every single element.